Lil Wayne will no longer "do" Mountain Dew the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of…
The rapper said in the song that he would “beat the p**** up like Emmett Till.†Months after the song was leaked, Lil Wayne has been dropped from his Mountain Dew endorsement campaign. The Till family later praised the company for distancing itself
A representative from Emmett Till's family said that Lil Wayne'sapology foran innapropriate lyric in a remix of Future's Karate Chop did not suffice,
The brand severed its ties because of pressure brought by the family of Emmett Till, the African-American teenager whose 1955 torture and murder in Mississippi for supposedly whistling at a white woman helped foment the civil rights movement. The
The rapper formerly represented the company's Mountain Dew brand, which recently pulled an ad featuring Tyler, the Creator.
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