Cover BrowserTwo pioneers of self-ownership and unregulated body modification died this month. Joe Weider, the fitness-publishing mogul who brought professional bodybuilding from the sideshow tent to the main stage (discovering Arnold
“I knew about Joe Weider long before I met him â€" he was the godfather of fitness who told all of us to 'Be Somebody with a Body.' He taught us that through hard work and training, we could all be champions,†Schwarzenegger said. “Joe didn't just
Two pioneers of self-ownership and unregulated body modification died this month. Joe Weider, the fitness-publishing mogul who brought professional bodybuilding.
Joe Weider, a Los Angeles-based bodybuilding pioneer who created a multimillion-dollar fitness publishing empire and mentored a young Arnold Schwarzenegger from the time the future actor and California governor was a struggling unknown, died
So sad. The man who discovered Arnold Schwarzenegger and founded a bodybuilding empire passed away on Saturday, Mar. 23 from heart failure. Joe Weider, revolutionary founder of a bodybuilding empire, died from heart
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